Design Objective
Create distinctive, consumer-appealing packaging artwork for the Febreze Plug Scent Booster Starter Kit for club stores, delivering new-to-market design that integrates scent communication, product information, and claims.
During my brand expression design co-op at Procter & Gamble, I designed the final packaging for the Febreze Plug Scent Extend line for Sam’s Club, which is still on shelves and online today!
Procter & Gamble is a global consumer goods company known for its brands that improve everyday life.
As part of the Home Care Brand Expression Design team, I worked on packaging design, strategy decks, concept sprints, and digital content. I developed a club-specific strategy deck from research through final design, and helped translate consumer insights into compelling concepts. I also co-created a digital design sprint toolkit focused on AI and facilitated cross-functional meetings.
Most project details remain confidential, but I’d be happy to share more about the process and key takeaways.
Brand Expression Co-op | Spring 2024
